The American Gaming Association plans to run advertisements in sports arenas across the country urging fans to be responsible with their sports gambling, the group announced Thursday.

The "Have a Game Plan, Bet Responsibly" campaign is currently live in Capital One Arena in Washington, D.C., and T-Mobile Arena in Las Vegas, with plans to launch in other sports betting markets soon, AGA said in a statement. In addition to advertising, the campaign will seek to bolster responsible gaming engagement from sports leagues, teams and other players in the sports betting ecosystem.

"Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year," AGA CEO Bill Miller said. "It's more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner."

AGA said the campaign would focus on four responsible betting principles:

• Come up a budget and stick to it.
• Keep it social: play with friends, family, and colleagues.
• Be informed: learn the details of the games you're playing.
• Play with trusted licensed, regulated operators.

The campaign's launch comes less than two years after the U.S. Supreme Court stuck down a federal law prohibiting sports gambling in most states. Fourteen states now offer some form of sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months, according to AGA.

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